The decision to sell only specified locations, properties, or routes is a crucial difference for these organizations. In addition, choosing to sell properties that solely provide specific amenities such as wellness, disability access, Gay friendly, pet friendly, and so on becomes important in their niche.
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A niched travel business focuses on catering to a specific segment of the market while attempting to provide the best value proposition possible. Niches can include LGBTQ+ travel, elders, families, packages, disabled, honeymooners, and a variety of other travel enterprises that cater to a specific demographic.
These types of businesses have some of the same issues as traditional travel agencies: combining content for hotels, airlines, and other services, providing fast and nicely planned out photographs and content to travelers, and maintaining a distinct identity while doing so. Aside from that, specialty businesses require content curation, and even the most competent software systems may fall short.
Another pain point identified by our research is the curation and overriding of actual content sent out by third parties. Niched enterprises may only sell a few properties in a major metropolis, but they must be handpicked, necessitating the use of a content management system that allows for the translation and override of images, geo coordinates, descriptions, addresses, and room photos for promoted properties.
With the support of our fantastic team, we have created a set of tools that allow any niched travel firm to focus on their bottom line while we perform the heavy lifting in the backend.
Our solutions are simple to set up, come with a monthly price plan that includes ZERO installation fees, and allow your business to be up and operating in no time - typically within 2 to 4 weeks. It takes clients longer to modify the material they want to display on the actual website or application than it does for us to set up the platform. This commitment to speed of delivery as well as creating feature and benefit-driven solutions allows you to personalize to your target market like never before.
Another key point on which our team worked is identity. Many businesses in the travel industry lack identity because they are required by their IT vendor to maintain the same, exact layout as all of their customers while attempting to differentiate themselves in front of end customers or travel agents. While having a few competitors in the same market and utilizing the same system would not be a big deal in a large country like the United States or Australia, we are witnessing a strong response from clients to our own bespoke design solution.
In brief, each customer can have their own unique identity and booking engine design, as well as host it on their own server. This kind of flexibility is uncommon in the travel industry, and it gives Niche travel businesses an advantage when promoting to their clients.
Have a brief look at our video presentation, which highlights the key aspects of our software for online trip reservations. Selecting amongst software programmes with similar features and benefits that are currently on the market is made simpler.
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